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I also noticed that he was willing to address issues which were popular for other entertainers to address, such as starvation in Africa with the hit song,"We Are the World" but also topics that hadn't become popular yet, like the this post environment. That was apparent in Michael's video,"Earth Song." That video was key in showing just how much damage we've been doing to this world and the need to wake up and stop the destruction.
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Then zoom in for a medium shot, this link and repeat the scene, one time, in its entirety. A medium shot grabs head and the celebrity's torso, and cuts off somewhere in the waist.
1 Divide it into manageable sections. Few people can talk for extended without stumbling and faltering so attempt to divide your language into 20 or 15 second sections with each one focusing on points that you want to make.
Sometimes two differents shots will not transition the way. You could have used it to bridge if you'd had a closeup. So be on the safe side. Shoot all your shots, close-ups, medium shots and angles for your video.
There they are - the four questions which can make the difference between creating a marketing magnet and running an ad campaign. Please enjoy!